![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHPh5Dx6681rHfcyaaMIdrJXPuu3dkY2H95JtPvvAgQAmWN26W0Hz5Wy7dJXbmXsftL3n8Iv5yKNgG0qbfLyNEpLb3g4XidQMBi6O7JqrWcHMhWUr2cxWoTenSS4ALfOX3ra_T0w1e3K3w/s1600/echelon-airways-cover.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzAowZICbK2YUgldkUmPMYEjSzNLVYsOM2-erdEzT-OEicvxcn8lujZAaq1FhZqqFrpl9jA0yIdItxVO0XrDoBajvUwckeaJ7l9ntMLQMlvaDhAE2eSI6wjfE176O-ZVEC8W8I8uC1Ae0r/s1600/echelon-airways-logo-c.jpg)
Echelon Airways in a conceptual airline brand focused on luxury travel that takes even the basic economy flight package to the next level. This brand uses organic shapes as a representation of upward movement, growth, and improvement. Two color gradations and one other color are used throughout the pieces.
Features & Focus:
Set including a brand book, in-flight magazine, boarding pass, website, and plane mock-up
Brand standards: Adherence to uniform design rules across different pieces
Custom typography: Two original fonts used throughout the brand
Graphic elements: Heavy use of secondary graphics and design elements in layout pieces
Set including a brand book, in-flight magazine, boarding pass, website, and plane mock-up
Brand standards: Adherence to uniform design rules across different pieces
Custom typography: Two original fonts used throughout the brand
Graphic elements: Heavy use of secondary graphics and design elements in layout pieces
Click on any image for a larger preview.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijPcpAcMwpBabAvRYu6Hrs2Xr3G3L_VWu8QFq23yjcxpRcTnPlcxokiFaI5jRO45XGDAH2EZeGywA3HvouVNhUBKwLaJ7ryFkRT52SOVt_XGxkkcqfNOjFpGvd0uxWr50qDhYohFyFMHLl/s1600/echelon-airways-logo.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuGCFb8pmHrlbB2J0FBagCdTyNxBoZZMx5RQtch0vZwwfdg3gxbiJ8qFpRWwimd1UsmjBzF9czJTHwOPbTMFXOElGjW-v96w-4LASkrc-CT6BXS5BJ5LWuiGMdfkzn-l8abD7pWQcwVQ1a/s1600/Plane.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjw2qY6K9y0o04bAM2prM0KvnPDtdSpHxZ8ZZwpEuumckuYeK_zICQTShHPAz5YLEv0iN8p3HMfRJVlxgJZ97G-7G-kdzRZ9UNn41Hhk1bftPLM92Vy5VWRLR5yTJx5er02kc7emWRNr1ye/s1600/echelon-airways-font.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYpd-FwM0wL_M9B1r2xn-LagPj59WrtU3m5iv5oaLn4D4ZD3IeDB39V4RuGD9LZJ3k1dk58lV6z6BkDFShZogJJOZKrVXlvPZHVhVXrFXUNeoTDz0yuInzuw0ZSu8e6YsN-EziAPcd3huh/s1600/echelon-book-1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNrLFVssOUCmwxlFf1JYqqy-i1M3haD335l4dea6KouiPORnaFVekOJeFnYZwE1Hn1L-02-Ifdbx-3I23JxT0eMke3sWftbtEqOTlalhb_hZIn2xDUEDzK26-_D32NzdrT2fKntWok1ise/s1600/echelon-book-2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJumLTZuKYtN8eAmwruzcA0lB7BowrzeJWSHUI5y9XeYFPm6AvreINdO6JebpbI7Qtvmiw-GsgEgB34mTpUL_R3CIqli53nqV3hHS_aQIBTCFbw38x7euUpeisNYv_ImxkFEdF99uFO5Of/s1600/echelon-book-3.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjImiLEbYrDW_ii0txiDYC8TD4JxkaeTI2V8Qc3MVDcnB8Q1jaONkRvF5T-523MaFvkKbUVVLlxJKn6wiLbdKfSojvP0KegUjbohfAb4cdkls4cDe5uF4GzchRVupazq0m3ulsuC3rzokKi/s1600/echelon-airways-website.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9d95h7itfsITczzpm0fp-pGBW1JsrC0ga7OzhMgvpfbdqWyuiKOVGwK34vpwS_QuiMSclsXCbF_2gS-rfmsHg6z5vGLfu4r-Fb1NnTr7oUFvuK5gL5WXRwjDsNAqu0QSQDnGW3bTa6V5J/s1600/echelon-boarding-pass-front.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg19LVJAF48cAVWqBxnt6NuSBavIURsmSMZwV-RmkvcsAHL_t0kz-R7voRQ4A5h828_A1uutp-dgkn8PAK1Qy9YzM4yXQhryo6oDZVXAGkxFLplOBHaEos8-t-0acckMIxvVw3dhuvWptYh/s1600/echelon-boarding-pass-back.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoW3paBQfZ_6rxKPxP7aVHsgXi9CeIpVMHS8-ycZoLfKsqx7dUfDFF-EeQcbECNfIKK2fdA5OiRPboarAPnpNL2KTiZUQ8ebV-hw8EhLt6FlI5ghlUBeQKGqfB4PwPet7-DCQ6Q1vlR4d6/s1600/echelon-airways-magazine-3-b.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl41owJkgIcwlikOmKY2WKbPMZ8fP573kToVSLWjZXhWlcOlSAMQy9QgLXX_cyTbn7oZOYUNNAnlf-wA3IwzxjCb_P9c4x4oh13WwJ8jhqkh0CdrwzG1IeXXKX1ww45ZksChkHJ-CH5_1m/s1600/echelon-airways-magazine-2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyMukhfgPAov63JNsE1tqcbGMA44fIoTwq86P35Hni01nnKsUAA6OMVKypLxmYjyFtk2lewe443344jU23o5mClFXcN_0ngXOrvIO14FIkUYi-lWG_I6DWEVmygafYQ7KSII61Ur6OCsb1/s1600/echelon-airways-magazine-3.jpg)
If you'd like to see more of this project, send me a message using the contact page. All content displayed on this page and site require permission for reprint anywhere.