J. Hilgers Design

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Echelon Airways

Echelon Airways in a conceptual airline brand focused on luxury travel that takes even the basic economy flight package to the next level. This brand uses organic shapes as a representation of upward movement, growth, and improvement. Two color gradations and one other color are used throughout the pieces.

Features & Focus:
Set including a brand book, in-flight magazine, boarding pass, website, and plane mock-up
Brand standards: Adherence to uniform design rules across different pieces
Custom typography: Two original fonts used throughout the brand
Graphic elements: Heavy use of secondary graphics and design elements in layout pieces

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