I Want You Back
I Want You Back
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV3iTI34vjDyi8JGmAR04sgTSht6YLjHHySheTWD2bMNDzPTY4fwznjTdsvMYa10hs4LJ-ZxwSSUvd-xkKDCBJCpCkMvaGbew6R4n2aPrT1jYvhiDKQ5VPE9fUo38xA96iHH5DPx3w9JqYw_gFa8JhcMcHO2Hb49qsu4WLCRNUCxlleQKcRnNjkUwAwA/s1600/jaden-hilgers-I-want-you-back.jpg)
Peter and Emma are total strangers. When they meet, they realize they were both dumped on the same weekend. Their commiseration turns into a mission when they see that each of their ex-partners have happily moved on to new romances.
Project Highlights:
Designed this original key art which became the payoff
Created billboard breakout
Creative Director: Adam Waldman, Associate Creative Director: Aimo Weichelt for The Refinery
Designed this original key art which became the payoff
Created billboard breakout
Creative Director: Adam Waldman, Associate Creative Director: Aimo Weichelt for The Refinery
Quite a number of iterations led to this final poster for I Want You Back, capturing the fun dynamics between six primary characters in a one-sheet that looks simple but is actually quite a combo of shots.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhff2KP1Kr25MO10kY9hUf8AgI2oMBjiJOUyL8rkEUqttge8ODsORsuLVwTv-taR7oH0lhZiL435Jv9PoKlPpjfY_2JTjLUpZMH0dh4xkrE5JhHt__ICx8TpsoqbHGquoZ0A_ViEDn8ADIKxfwECLFxs3tZDM9N4j3BbNPwkRFDa6JIS_wJHIDrRp73IQ/s1600/I-Want-You-Back-television.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3qYNzOsV7-2wBgWTg0mePDEH_pJAoWFF9o4BW-pqi-c8qyM-OVXAkI1eWzzxFOwSaEe8T2q3Sqs3_wq3gfjKmuj5t2vrxkDRaOoQs7Q_j9lTtccj6VSg0ZMGdwT6iCBfwbaOg8fh88k5Si5PYaG_VLaCZDOJ7cRscyWCms8uE4Kj6jM3M5Ktg9a9S1w/s1600/I-Want-You-Back-drivein.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzv18w98VbS-K6UIWm2NarKguFd0O1vpDDE9V8tbDKiQOGaxtMxd2_YhA2XGGkKnLJeSNC1bQJxrGsSsBjHLiYib5aVNtwvRbitz3cpK2w3ESsOLpXE0oeVgJ5zuaTjZLBhYW4yTqgGNIBqSdBuU5-3fPUr3eSoUj7_MfGEMxW-tjpGqnpoTzWq-zN4A/s1600/I-Want-You-Back-on-platform.jpg)
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