J. Hilgers Design

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I Want You Back

I Want You Back

Peter and Emma are total strangers. When they meet, they realize they were both dumped on the same weekend. Their commiseration turns into a mission when they see that each of their ex-partners have happily moved on to new romances.

Project Highlights:
Designed this original key art which became the payoff
Created billboard breakout
Creative Director: Adam Waldman, Associate Creative Director: Aimo Weichelt for The Refinery

Quite a number of iterations led to this final poster for I Want You Back, capturing the fun dynamics between six primary characters in a one-sheet that looks simple but is actually quite a combo of shots.

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